GUN GUN GUNAWAN. HUMAN CAPITAL AND DIGITAL MARKETING STRATEGY IN DRIVING SME COMPETITIVE ADVANTAGE: Evidence From The Embroidery Industry In Tasikmalaya, West Java, Indonesia. International Journal of Economics and Business UNTARA, [S. l.], v. 1, n. 1, p. 74–88, 2026. Disponível em: https://jurnal.untara.ac.id/index.php/IJEB-Untara/article/view/424. Acesso em: 30 may. 2026.